“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius, and a lot of courage, to move in the opposite direction.”
– Albert Einstein
I started Red Egg Marketing because I believe in the effectiveness of a grassroots marketing campaign made up of hard work, careful planning and ingenuity. I was surprised to see that in my marketing textbooks I would find a single paragraph about grassroots promotion although many of today’s greatest businessmen and women began their marketing efforts on a shoestring promotional budget. In today’s economic climate where outsourcing, nationwide chain stores and online shopping threaten the very existence of small businesses, I believe creativity and determination can rise above conventional wisdom. A web presence has become a necessity and those who are not taking advantage of the online tools available to them are getting left behind. Social Media programs such as Facebook and Twitter have opened up the Internet for grassroots marketing efforts. Large companies are using these services to appear smaller and more approachable because they realize the importance of Customer Relationship Management (CRM). The problem is they can only appear so small, and at the end of the day their physical size can be a constraint from developing strong, personal relationships. Small to medium sized businesses have the unique advantage in today’s economy of being small! Red Egg Marketing was designed around the idea of creating customer loyalty, brand awareness and new business using affordable tools and clever ideas. Only 44% of small businesses currently have a web presence while 82% of people use online search engines to find information about local companies. If you are interested in taking advantage of the services provided by Red Egg Marketing, I encourage you to contact me and find out what I can do for you.
Ryan A Ellis