Tag Archives: Timeline

Is your business ready for the switch to Facebook timeline?

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Facebook will be switching all business pages over to the new timeline view sometime today, March 30, 2012. If you have not prepared for the switch, do not worry, your computer will not explode the next time you login and your business page will not get booted off the Facebook platform never to return. However, you want your brand to appear on Facebook the same way it does in reality, right? On time, professional, up-to-date, cutting edge, organized, etc.

 Here are some tips for the Timeline Switch:

  • Hide from timeline: Now you can hide certain posts that you may not want to be shown on your timeline. Hide posts that may not be important, information that is not correct anymore, or products you may not sell.
  • Cover photo: The cover photo is a great way to show an image presenting your business or brand while your main photo can be your logo.
  • Fill out your timeline: Have fun filling out your timeline. Think of cool events that you think people would enjoy discovering. Maybe even hide something in there to surprise a fan!
  • Organize: Make sure the apps that are most important are showing and the photos you want people to see are highlighted. Make it easy for your fans to discover what you want them to see.
  • Make it look good: Consider aesthetics when you build your page. Make sure the page looks clean, the colors work together and it looks professional. Now your Facebook page can be more of a visual tool than ever before!

Do not stress out too much about the switch but you will probably want to get it done soon. In a recent study by Hearsay Social, smaller local businesses have seen 5 times the exposure than with the old pages. So why wait? Get your timeline figured out and get the most out of Facebook. Feel free to contact Red Egg Marketing if you are looking for help.

5 Things I Like about Facebook Timeline

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Facebook has gotten some flak recently after its unveiling of the new Timeline feature for pages. At first glance I had some my own concerns but now I am convinced it was a very beneficial change. Here are my 5 favorite features of the new Facebook Timeline platform. 

  1. Messaging: Now Facebook Business Pages can directly communicate and interact with their fans and followers. I think this feature adds a lot of value to pages because it helps promote conversations while giving the ability to handle questions, concerns or general comments in a more private setting. Not everyone of Facebook is looking to be social.
  2. Pin to Top: This is one of my favorite timeline features. Now you can keep your most important post at the top of your timeline for up to 7 days. This has become especially handy when running contests or promoting an event. Now your less important posts will not push your important information down the wall to be essentially lost in the shuffle of social interaction.
  3. Cover Photo: This is a great feature to add some personality to your page. Before with only the profile picture, brands looked stale and faceless by using just their logo. Now brands can take advantage of the logo still being attached to posts while representing themselves through a large banner image on their page.
  4. Highlight: This feature could use some tweaking but still is a great addition to the Facebook Timeline platform. I like the idea that you can highlight posts from your past that hold more importance than others. Like the Pin to Top feature, the benefit of highlighting your favorite items gives a business or organization a significant amount of control over their Facebook image.
  5. Timeline: The Timeline Feature itself has a lot of potential to be used by brands. I am very excited to take full advantage of it for my clients. Behind the façade of any business are people and ideas. Timeline will help show the personality of brands, their stories and their past and I think this is what Facebook and Social Media is all about.